Here are those platforms in alphabetical order: Modern Retail+ Research also conducted a focus group and individual interviews with marketing executives across industries.Īdditionally, for a report released earlier this year that analyzed the ad features of ad-supported streaming services, Modern Retail’s sibling publication Digiday identified the top-earning ad-supported streaming services by 2022 ad revenue and also included other popular platforms selected by the Digiday editorial team for their prominence. To map out marketers’ current digital playbook, Modern Retail+ Research sent out three surveys asking 635 respondents about past and upcoming investments, marketing channel tactics and preferences and business challenges. Keeping in mind the dichotomy of available ad inventory versus ad placement cost and scalability, along with viewers’ increased interest in streaming TV, Modern Retail examined how marketers are currently investing in ad-supported streaming services. “And to be unable to transact on that at least in the nascent stages of some of these top-tier streaming networks, it’s challenging and frustrating for clients.” “We know that some of these premium ad-supported tiers that just came into the marketplace did come in with very limited and/or no targeting,” said Laurie Crowley, svp and group director of investment at Havas Media.
Just roll with it disney channel free#
Then, there are advertisers who feel a bit limited by ad options among so-called premium streamers, like Netflix, but are finding opportunities to supplement their reach and receive more favorable pricing through free ad-supported streaming services, including YouTube. However, many advertisers find the expense of buying and placing ads on platforms to be a barrier, while others are concerned with scale. In fact, earlier this year, agency executives from Havas Media, Horizon Media, PMG and Tatari reaffirmed to Modern Retail’s sibling publication Digiday that streaming ad supply was outstripping advertiser demand. Amazon is also reportedly considering an ad-supported tier of its Prime Video streaming service. Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. Ad inventory isn’t the problem for ad-supported streaming services, as advertisers are seemingly awash in streaming ad inventory.
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